Top 10 benefits of mobile apps for business
March 3, 2024

The need for smartphones and the mobile app development company is growing rapidly because of the boom in the digitalization of the market world. Therefore, several businesses and organizations are taking this as a huge opportunity to bring their business into the online world.

Now, literally, every entrepreneur and company is capitalizing on mobile applications, whether they're focused on their specific industry or providing on-demand services. So, in this highly competitive environment, where every business is striving to excel, mobile apps have emerged as a valuable tool that enables businesses to establish a strong online presence effectively.

Unleashing the top mobile app benefits

The use of present technologies and the development of technological advances will continue to spur the evolution of the mobile app business. The urge for developers to contribute is obvious: According to projected growth rates, mobile app development will generate more than $613 billion in revenue by 2025. And it indicates that this is basically a down payment on the perks of developing a mobile app. This states that the future of app development, Android, iOS, etc., is shining today and will become brighter ahead.

Mobile Apps Revenue
Mobile Apps Revenue

There are several benefits of mobile apps for businesses and a mobile app helps these businesses to target a larger audience which is not possible in an offline store

Top 10 advantages of mobile apps for business

  1. Increased Efficiency
  2. Offers Heightened Scalability
  3. Data Security
  4. Seamlessly Integrate Existing Software
  5. Effortless Maintenance
  6. Sound Customer Connection
  7. Retrieval of New Client Data
  8. Comes in Handy
  9. Smooth Project Management
  10. Secured Management of Records

Increased Efficiency

As per the requirement of businesses, all business apps are tailor-designed by the developers while keeping in mind the target audience and the USP of that particular business. This tailor-designed app thus acts as one complete app that executes diversified functions plus nullifies the need for multiple apps.

Moreover, custom-made apps suit the working style of your business or organization which in turn improves the productivity of employee sand also enhances business ROI (return on investment).

Offers Heightened Scalability

Basically, traditional or regular apps are designed to endure a significantly limited number of procedures and resources. But when a business scales or starts growing, the regular apps may make it difficult for the business to handle the increased load. Whereas custom-designed apps are created while keeping in mind all these standards and could be scaled up relatively very easily whenever the need arises.

Data Security

With the growing digital market, the risk of data security comes in handy. Regular apps mayor may not come with specialized security applications, which is something that may put the data of a particular business at risk.

But on the other hand, a custom-designed application that is solely designed for a particular business can help in providing better security of the data. A tailor-designed application provides relevant security as per the requirements of that particular business which is taken care of at the development stage itself.

Seamlessly Integrate Existing Software

It is very important to have a business application that has the ability to function seamlessly with the current software of the business. Custom-made applications are thus built evaluating the recent business software and therefore come with the assurance that they would merge well while operating without glitches.

Effortless Maintenance

Using a general app developed by an unknown mobile application developer can hamper your business in the long run. Because there are possibilities that the developer may discontinue the app for some vague reason, leaving your business on the verge of losing your hold in the market and affecting your existing operations.

On the other hand, by building a dedicated business application, the business owner has complete control of their online presence and wouldn’t have to rely on anyone else for anything.

benefits of mobile apps for businesses

Sound Customer Connection

Mobile applications enable a business to send personalized updates related to the products and services of that particular business to their current customers not just virtually but in real-time. A dedicated mobile application would allow a business to get access to details of the clients and also seek customers’ feedback. Using this, a business can leverage to better long-term customer relationships.

Retrieval of New Client Data

Simply adding a few forms and surveys during the development of a mobile app may help a business to get the customized client information it requires. Along with judiciously allowing the business to collect vital information, this would help in saving time for your employees and clients as they wouldn’t be required to physically submit all the required documents and stuff.

Comes in Handy

Mobile applications help businesses to become more accessible to their customers. Moreover, with a mobile application, it becomes easy for a business to remotely access work-related documents by synchronizing smartphones with the desktop. Furthermore, mobile applications give liberty to a business to retrieve brochures and contracts which could be shared with the clients.

Smooth Project Management

With tailor-designed business applications, a business can easily keep a check on the project’s progress and deadlines. It becomes easy for businesses to manage projects remotely. Each stage of a project can be detailed and managed remotely while keeping an eye on the billing cycle simultaneously of that particular project.

Secured Management of Records

Mobile applications offer a wide array of record management for businesses. Businesses can easily capture thoughts and ideas related to their customer on smartphones for dictation. This data can be stored within secure locations of the app and could be accessed by authorized staff. Thus this helps in enhancing accountability and offers an added advantage of serving customers better.

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Types of mobile apps for businesses

Mobile apps have become an essential part of our lives, serving various purposes and making our digital experiences more enjoyable. So, let’s dive into the exciting world of mobile apps and discover today’s different types.

Utility Apps

Let’s start with utility apps, which are like the Swiss Army knives of our smartphones. These apps provide tools and services that help us with everyday tasks. Think of calculators, flashlight apps, barcode scanners, weather apps, language translators, and note-taking applications. They are designed to make our lives easier and more convenient.

Social Media Apps

Ah, the world of social media! These apps have completely changed the way we connect and share information. Whether it’s Facebook, Instagram, Twitter, or Snapchat, social media apps allow us to interact, post updates, share photos and videos, and connect with friends and family from anywhere in the world. They’ve created virtual communities where we can stay connected and updated.

Entertainment Apps

When we want to relax and have some fun, entertainment apps come to the rescue. Gaming apps offer us a wide range of exciting experiences, from solving puzzles to racing cars or even battling monsters. Music apps let us stream our favorite tunes and discover new artists. And of course, video apps give us access to movies, TV shows, and viral videos. Whether it’s Spotify, Netflix, YouTube, or Call of Duty, these apps provide endless entertainment possibilities.

types of mobile apps

Productivity Apps

Time to get down to business! Productivity apps help us stay organized, manage our tasks, and boost our efficiency. They include calendar apps, task managers, note-taking apps, and project management tools. With these apps, we can keep track of our schedules, take essential notes, collaborate with colleagues, and stay on top of our work. Desktime and Microsoft Office Suite are some popular productivity apps that make our lives easier.

E-commerce Apps

Who doesn’t love shopping from the comfort of their own home? E-commerce apps have revolutionized the way we shop. With apps like Amazon, eBay, and Walmart, we can browse through a vast range of products, read reviews, make purchases, and track our orders with just a few taps. Many online retailers also have dedicated shopping apps, offering personalized deals and recommendations to enhance our shopping experience.

Educational Apps

Learning has never been more fun and accessible, thanks to educational apps. These apps cover various subjects, from languages to coding, mathematics to science, and even art. They make learning interactive and engaging, often incorporating gamification elements to keep us motivated. Whether it’s Duolingo for language learning, Byjus for academic subjects, or Quizlet for studying, educational apps are fantastic resources for expanding our knowledge.

Health and Fitness Apps

Taking care of our health and well-being is crucial, and health and fitness apps are here to lend a helping hand. These apps allow us to track our workouts, monitor our calorie intake, set fitness goals, and even practice mindfulness through meditation aids. Whether we use MyFitnessPal to log our meals or Fitbit to track our steps, health and fitness apps make it easier for us to stay active and lead a healthier lifestyle.

FinTech Apps

The rapid advancement of technology has revolutionized the way we manage our finances. Fintech apps have emerged as powerful tools that leverage the convenience of mobile devices to provide seamless financial services. From banking and investment to budgeting and payment solutions, fintech apps have reshaped the financial landscape.

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Some Surprising Facts about Mobile Apps!

Nowadays, you can manage the majority of your business (and life!) from your mobile, irrespective of where you are. Moreover, the vast majority of people are reaping the benefits of this.

As a result, developing mobile applications has become vital to a company’s bottom line as we have already entered the mobile world. Yes, this is a FACT!

People spend the majority of their mobile time using apps, indicating that mobile apps are taking over and will continue to rise. Well, that’s what we discovered after compiling data from various studies and research papers. Statistics on growing exponentially app revenue easily demonstrate this point. So, let’s have a look.

According to SERP Watch statistics, mobile apps could generate more than $935 billion in revenue by 2023.

In case you had any doubts, you can see how the need for mobile applications is rising rapidly and is not going to slow down anytime soon. App revenue has risen tremendously over the past decade and this growth is forecasted to continue. Well, it’s not too late to get in on the action!

According to SERP Watch research, the yearly mobile app consumer spending could reach $171 billion by 2024.

This study reveals that the amount customers are spending on in-app purchases around the globe is likely to grow exponentially by 2024. Therefore, it’s safe to say that the economy for mobile apps is doing really well at present and continues to move forward.

According to Sensor Tower, Google Play Store users’ spending on apps is likely to rise from $53 billion in 2022 to $60 billion by 2023.

So, why is this so significant? Well, take a look at the figure above regarding the amount of revenue to rise by 2023. It is $60 billion according to Sensor Tower statistics. In our opinion, this is HUGE!

How Antino Can help you with App Development Project?

Nowadays, there are over millions of mobile applications trying their hands to earn an individual position in the App Stores and Play Store. Therefore, there is really a cut-throat for every business in the online world. Every business wants to be at the vanguard and connect to its target audience or prospective customers in the better way possible.

Hence, if you want your business to stand out and join the business digitization revolution so that you have an increased customer base along with sales, then understanding the benefits of mobile applications and using them to craft a business strategy is all you need. All you need is the helping hand of our professional team. We are a top-notch mobile app development company that can help you out in building a robust mobile app for your business.

Some of the Apps that we have developed successfully for Businesses

1. India Legal

We spearheaded the development of India's first comprehensive Legal Application from the ground up, concurrently establishing effortless connections between individuals and proficient legal professionals across the country.

Technologies We Used

Flutter | Node.js | React

Challenges that the Client was Facing

  • Building India’s first-ever legal app from scratch
  • Segmenting a single app into two distinct categories: Users and Lawyers
  • Incorporating the 'Suraksha Kavach' feature seamlessly
  • Constructing an Administrative panel for hassle-free monitoring of activities

Solutions We Provided

  • Conducted comprehensive research for the successful launch of India's pioneering Legal App
  • Constructed separate interfaces for users and lawyers, ensuring a seamless user experience
  • Implemented two-factor authentication and additional security measures within the Amazon S3 bucket, ensuring data accessibility exclusively through Amazon servers
  • Designed a dynamic dashboard offering real-time updates on user and lawyer activities, alongside customization options

2. Nord Anglia

From the development stage to the designing phase, we’ve been associated with Nord Anglia for about 3+ years to assist them in offering personalized experiences for students, parents, and teachers online.

Technologies We Used

Native Android | Native iOS

Challenges that the Client was Facing

  • Multi-level notifications categorization - Students, Parents & Employees
  • Implementing digital signatures on report cards
  • Reporting incidents during premises
  • Developing a single app catering to distinct user bases - Students, Parents & Employees
  • End-to-end chat solutions between parents & employees
nord anglia case study

Solutions We Provided

  • Enabled ESS and OHM Module to share real-time updates and notifications categorically to 3 different user bases - Students, Parents & Employees
  • Integrated e-signature services in our custom code available only for parents and teachers to avoid false activities
  • Created SafeGuarding module which requires filling out the form to report the incident and inform the concerned authorities
  • Integrated 3 distinct user bases and did multiple rounds of testing to ensure single-app compatibility
  • Introduced a chat module in the existing code for seamless end-to-end communication between Parents & Employees

Should you consider us for your App Development Projects?

The answer to your question is an absolute ‘Yes’! 

Nowadays, there are over millions of mobile applications trying their hands to earn an individual position in the App Stores and Play Store. Therefore, there is really a cut-throat for every business in the online world. Every business wants to be at the vanguard and connect to its target audience or prospective customers in the best way possible.

Hence, if you want your business to stand out and join the business digitization revolution so that you have an increased customer base along with sales, then understanding the benefits of mobile applications and using them to craft a business strategy is all you need. All you need is the helping hand of our professional team. We are a top-notch mobile app development company that can help you out in building a robust mobile app for your business.


Why are mobile apps for business so important?

A primary importance of mobile apps for businesses is their ability to build brand awareness in tandem with other marketing initiatives. Once the user installs your app on their device, you can be confident that they will cross paths with your brand numerous times a day, particularly if you offer built-in features that allow you to continuously interact with your users.

What are the benefits of having a mobile app for business?

There are numerous benefits to setting up a mobile application for your business. Investing in a mobile app that suits your goal could assist your business in increasing brand loyalty, improving customer interactions, and being at the forefront of technological advances.

What are the benefits of mobile apps in daily life?

Mobile apps offer convenience, efficiency, and accessibility, making daily tasks easier and more streamlined for users.

How can I grow my mobile app business?

To grow your mobile app business, focus on effective marketing strategies, user engagement, gathering feedback, and continuously improving the app’s features and functionality with the help of our experts.

How to make your app popular?

Focusing on continuous performance optimization, ensuring seamless user experience, and integrating the latest technology can contribute to the overall popularity and growth of your mobile app.

Looking to design your next app?
Talk to us and we will set you in the right path something something.
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Peeyush Shrivastava
(AVP- Technology, Antino)
Peeyush is a seasoned software engineer with a notable history of developing high-end applications. His expertise spans across iOS design, iOS development, Objective-C, and Cocoa Touch.