What is the need of eCommerce and Why is it Important?
March 3, 2024
5 min read

Are you curious about the future of eCommerce websites and what it holds for your business?

Do you often feel the need of ecommerce website and parallelly think that investing in an eCommerce website wastes resources due to the competitive digital landscape?

Or is handling an offline store more convenient than handling it online?

We agree that these are some of the questions that usually come to your mind when you think of introducing your brick-and-mortar business into a digital space. Well, to make your decision process way easier, we’ve curated, vetted, and categorized a list of up-to-date statistics that may surprise you!

So, Is there any need of eCommerce?

Did you know that according to Statista, eCommerce sales are projected to reach $7.4 Trillion by 2025?

That’s not just it!

Studies show that, on average, a consumer makes 19 online transactions per year.

As global internet access and adoption rapidly increase, with over 5 billion internet users worldwide, the number of people making purchases online is ever-increasing.

Now, without any doubt, we can say that e Commerce has indeed become an indispensable part of retail businesses globally.

Why are eCommerce websites gaining such popularity?

The online market is thriving in the current eCommerce environment, where the majority of clients choose to shop from the convenience of their homes. Anything from clothing to beauty supplies, home goods, and even groceries can now be purchased much more easily thanks to eCommerce.

Every business owner now considers having an online presence to be able to offer their goods and services because the eCommerce sector is flourishing. It is without a doubt a rising, result-driven platform. It has the power to gradually elevate businesses to incredible heights.

Nonetheless, a lot of business owners and sellers continue to use the conventional method of selling. They are hesitant or afraid to expand their business online for some reason.

Are you one of them?

Do you also have a fear of starting an eCommerce business?

There may be several issues preventing you from opening an online store, including the hassle of all the paperwork, obtaining government approvals, a lack of technological expertise, resistance to change, and, of course, failure-related fear. These are only a few of the numerous possible causes!

Yes, we know that!

You, therefore, might have several arguments to support your stance. But to convince you about what an eCommerce website is worth, we have come up with numerous advantages of e Commerce websites that are too compelling for you to ignore. So, let’s begin!

What is need of eCommerce website?

From encouraging minimal financial investment to increasing global selling possibilities, eCommerce is a huge deal in the world of business. E-commerce assures that consumers can buy everything they require on a single site without having to leave their couches. One of the biggest benefits of online buying is probably this. When all it takes is a few clicks from you, why browse supermarket shelves and look for products?

Following are some of the most important benefits that online sellers gain through a robust eCommerce website.

Benefits of eCommerce Website

  • Global Exposure
  • Lower your Costs
  • Affordable Marketing
  • Beat the Competitors
  • Collect target Audience Insights
  • Reach New Customers
  • Increased Sales
  • Scope of Reviews and Ratings
  • Hassle-free Management of Business Operations
  • Scale up your Business

Global Exposure

If you were a businessman, you would want your company to develop rather than stagnate at one stage. You would not desire this for yourself, right? However, you would undoubtedly enjoy selling your goods on a global scale.

What if we say that you can accomplish this and run your business at a pace you must have only dreamt of with an eCommerce website? Yes, you read that right! All of this cannot be accomplished from one single business perched on a plot of ground. As eCommerce is the vehicle that propels your company forward, you should develop a clever eCommerce website to increase your market share. Provide your customers the option to quickly and easily purchase your products from the convenience of their homes.

Lower your costs

Are you feeling concerned about further investments that you may be required to make in setting up your online store? Don’t worry! As you need to make just a little investment to start your eCommerce website.

Saving money is undoubtedly one of any organization's main eCommerce website advantages.

Well, it’s true that you might require thousands of dollars to start a brick-and-mortar business. From paying for a location to paying rent and managing supplies, there’s a lot to take into consideration when you open a brick-and-mortar store. 

Not to mention retail signs, goods, sales tools, store layout, etc. 

In several instances, the expenses are so significant that your business fails to generate profitable ROI. 

However, none of the above practices are required to start your e-commerce journey. Therefore, eCommerce platforms present fantastic potential for both online sellers and small-scale vendors because they require substantially less capital.

Affordable marketing

Businesses can spend less both time and funds on advertising thanks to e-commerce. There is no need to invest in printed catalogs as you can effectively and economically showcase your products, thanks to the benefits of online selling.

E-commerce also makes branding more economical. Even if you hire a professional graphic designer or create your logo online, it will still be less expensive than having a physical catalog made.

Beat the competitors

Is it possible to differentiate yourself from the big businesses and MNCs and draw in clients? Is lowering the price of the product the only requirement to make your eCommerce business successful?

It is a given that customers search online for the best deals on products. The fact is that your products have the potential for attracting customers if they have great features and a more appealing appearance along with the ability to effectively market them.

Creating an eCommerce website for your business demonstrates how unique you are compared to the competition. eCommerce websites allow you to outshine your competitors, regardless of how conventional your products are. An eCommerce website's greatest advantage is its ability to compete with big brands.

Collect target audience insights

Data insights exclusively available online are completely unattainable in traditional brick-and-mortar stores. Customers give information like their names, phone numbers, email addresses, demographics, and more when making purchases or signing up for promotional materials. Then, you can seamlessly examine these data using analytical software like Google Analytics.

This accumulated data can also be used to email prospective consumers who left your store without buying anything to notify them that their "shopping cart" is full or to use retargeting advertising to draw in leads who haven't made a purchase yet.

Reach new customers

Around 87% of consumers begin their buying experience online, even if they don't always make a purchase. Consumers are looking around, examining prices, contrasting various services, and so forth. All of these are prospective clients for you.

When compared to brick-and-mortar stores, which are more or less restricted by their region, e-commerce stores have no such limitations, which greatly enhances the reach of the business. By developing a single eCommerce website, you can sell to anyone on the globe. As a result, it's imperative to guarantee that your website is secure by selecting the appropriate hosting solution and using penetration testing services to do so. Hosting makes guarantees that your content is trustworthy and safe for clients to access.

benefits of ecommerce websites

Increased sales

The main objective of every business is to increase sales, which can be achieved by establishing an eCommerce website for your company. Now, you must be wondering, how exactly you can increase your sales with an online store. Firstly, unlike in a brick-and-mortar store, a consumer doesn't have to wait in long queues and repeatedly ask for the price before buying a product.

All they have to do is to visit your website, have a look at your inventory, and click to place an order to purchase your goods. The best part? eCommerce websites have support feature-rich tools that make it easier to close the transaction process rapidly and seamlessly.

Scope of reviews and ratings

Business owners and organizations must constantly compete for clients, which forces them to provide attractive discounts and offers. They can give feedback in the form of ratings and reviews for your good or service.

Sales are significantly influenced by customer perceptions of the value of your product, which are reflected in product reviews and ratings. So, getting as many reviews and endorsements as possible is critical. This will undoubtedly aid in increasing traffic to your online store.

Hassle-free management of business operations

Time spent on activities related to business, such as collecting orders and shipping goods is huge. However, managing an eCommerce business is not that difficult as you can manage your operations easily while working a full-time job or taking care of the home with the help of an online store. Therefore, once your website is set up, managing your business won't take too much of your time.

Scale up your business

An enormous advantage of online shopping is that it never closes. This enables the profit to continually increase. Also, it offers a chance to connect with people who are too busy to shop during regular store opening hours.

Selling continuously online is easy. Sales automation ensures that your store is open 24/7/365 even if your human customer service representatives are napping. Automation software automatically sends a confirmation email about the order being placed every day and every time a customer makes a transaction.

Now that you are aware of the benefits of building an eCommerce website for your business, do you know what tech stacks are reliable to build the same? Yes, this process is a bit tricky, but don’t fret! As we’ve come up with an ultimate list of tech stacks that could do wonders for your eCommerce website.

need of ecommerce

What are the Technologies used in e-commerce?

Entrepreneurs who are just stepping into the business may find the Technology Stack conundrum a big concern.

Can it be scaled?

Can we employ developers?

Is it reliable and thoroughly tested?

If you run into problems, is there a group you can turn to for assistance?

What combination works best for my industry?

You might have many other questions in your mind. But we do know that choosing the right tech stack for eCommerce is considerably more problematic because every additional second it takes for a page to load costs money. Additionally, the distribution component of the stack is just as crucial as the product component.

Let’s look more closely to better grasp how a tech stack functions. The front-end and back-end are the two main parts of the eCommerce web development tech stack. So, let’s explore further!


These are the software and languages that are used to construct and design your e-commerce website (online storefront), and they frequently account for a sizable amount of the expenditures associated with creating an e-commerce website. In another sense, front-end development creates an attractive and user-friendly interface for your online store.

The important ones are:

Cascading Style Sheets (CSS): To style HTML documents

Hypertext Markup Language (HTML): To develop web pages

JavaScript(JS): To add dynamic and interactive elements to websites (used in back-end development as well)

back end vs front end


Functionality is handled by the back-end team. These are the tools and programming languages utilized on the server to support your eCommerce website and software programs that can communicate with one another.

Back-end development is largely performed manually. The following are the primary back-end functionality components-


They are useful for managing and accessing information that is pertinent to your e-commerce activities (DynamoDB, Firebase database, MongoDB, MySQL, and PostgreSQL are a few examples)

Store data: 

It is a method for managing and storing data (AWS S3 and Firebase Storage are a few examples)

Web server: 

These are computer programs that receive requests from users. Therefore, they examine those requests and then distribute web pages responding to them.

Scope of e commerce

In this digital age, the scope of e-commerce extends far beyond mere online transactions. It has become a transformative force, reshaping the very existence of business and empowering entrepreneurs to reach new heights. Let’s dive deeper into the world of e-commerce and what’s the scope of it.

Embracing the Digital Exposure

With a few clicks, a small local business can now transcend borders and capture customers from around the globe. E-commerce has bestowed upon businesses an unprecedented global reach. Gone are the days of geographical limitations and confined marketplaces. The digital marketplace isa sprawling landscape where businesses, regardless of size or location, can thrive and connect with customers worldwide.

Convenience Redefined

Say goodbye to long queues and restricted store hours. E-commerce has rewritten the rules of convenience. Whether you’re a busy professional, a stay-at-home parent, or a nocturnal shopper, the virtual doors of online stores never close. Shopping has transformed into a delightful experience accessible 24/7. The convenience of e-commerce empowers customers to explore, compare, and make purchases at their own pace, revolutionizing the way we shop.

Personalization, Your New Shopping Companion

In the captivating world of e-commerce, every customer is unique and deserves a tailored experience. Thanks to cutting-edge algorithms and advanced data analytics, businesses can now unlock valuable insights into customer preferences, behaviors, and desires. Armed with this knowledge, they can provide personalized recommendations, customized offers, and captivating shopping experiences. E-commerce has made shopping an intimately curated affair, leaving customers feeling truly understood and valued.

scope of ecommerce

Business Model Creativity

E-commerce has shattered the traditional mold of business models, paving the way for innovation and creativity. From the familiar business-to-consumer (B2C) model to the thriving business-to-business (B2B) and consumer-to-consumer (C2C) platforms, entrepreneurs have an abundance of choices. Moreover, emerging business models like subscription-based services and online marketplaces continue to push the boundaries of what’s possible. E-commerce welcomes all imaginative minds to explore, experiment, and find their unique path to success.

Never-Ending Quest for Innovation

In the realm of e-commerce, innovation reigns supreme. Artificial intelligence (AI), machine learning (ML), augmented reality (AR), virtual reality (VR), and blockchain are but a glimpse of the countless wonders awaiting discovery. These technological marvels offer businesses the chance to redefine customer experiences, revolutionize product offerings, and create immersive virtual environments.

Decoding the Secrets of Data

Behind the scenes of every successful e-commerce venture lies a treasure trove of data waiting to be discovered. E-commerce generates a wealth of information, from customer behavior and preferences to market trends and inventory management. Savvy businesses harness this data to unlock valuable insights, make data-driven decisions, and navigate the ever-evolving marketplace. The power of data empowers businesses to refine their strategies, optimize their operations, and stay one step ahead in the digital game.

importance of ecommerce

How can Antino be your ideal partner in fulfilling your need of eCommerce Website?

With the help of expert eCommerce development services, you can create a strong eCommerce presence for your company and expand it more quickly than you might have anticipated. Simply by presenting on numerous sales channels and targeting market segments in various creative ways, you can effortlessly take care of market wants and client requirements.

Therefore, the eCommerce website development team at Antino Labs creates shrewd e-commerce websites that are excellent representatives of and assets to your company. To assist you to get the most out of your website in terms of revenue and image creation, we offer reliable and experienced eCommerce web development services at your convenience.


What do you need for eCommerce? 

For e-commerce, you need a user-friendly website, reliable webhosting, a secure payment gateway, product catalog, and inventory management, online marketing strategies, customer support, and analytics tools.

What are the 4 types of eCommerce? 

The four types of e-commerce are B2C (business-to-consumer), B2B(business-to-business), C2C (consumer-to-consumer), and C2B(consumer-to-business).

What is the scope of eCommerce? 

The scope of e-commerce includes global reach, increased convenience, diverse product offerings, cost-effectiveness, market expansion, and technological advancements.

What is the impact of eCommerce?

E-commerce has significantly impacted the economy, businesses, consumers, and society as a whole, revolutionizing shopping patterns, enabling global trade, and fostering innovation and competition.

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Radhakanth Kodukula
(CTO, Antino)
Radhakanth envisions technological strategies to build future capabilities and assets that drive significant business outcomes. A graduate of IIT Bhubaneswar and a postgraduate of Deakin University, he brings experience from distinguished industry names such as Times, Cognizant, Sourcebits, and more.