RAK Ceramics is a global lifestyle solution brand specialising in ceramic and gres porcelain wall, floor, countertop tiles and sanitaryware. This current project was to redesign their tableware website, RAK Porcelain, into a more modern and professional look with enhanced user experience and intuitive product navigation.
RAK Porcelain is a leading manufacturer of professional-grade porcelain tableware and cutlery, primarily serving the global hospitality industry. Established in 2005 in the Emirate of Ras Al Khaimah, United Arab Emirates, RAK Porcelain rapidly became one of the world’s top suppliers for the HORECA sector (Hotels, Restaurants, Cafés), due in large part to its strategic proximity to major ports in Dubai for efficient global distribution
Lifestyle
Website Design
Website Development
SEO
Enterprise
Next.js
Node.js
Strapi (Headless CMS)
PostgreSQL
Slow website performance hindered user experience, necessitating a rebuild to improve speed and responsiveness.
Existing backend lacked scalability and flexibility, requiring integration with a new content management system.
They also wanted to optimize their backend system and improve the overall SEO of the website and bring in more organic users from different platforms like social medias and ads.
Their main problem was the confusing navigation. The menu is complex, making it hard to find specific products or information. Users might struggle to locate important sections.
The homepage is cluttered with text-heavy sections, making it difficult for users to quickly digest information.
Overhauled their current user interface to match with newer design trends and their premium product range. We introduced a sleek and modern user interface characterized by minimalistic design elements.
We implemented a mega menu for the main collection and product categories, ensuring that products are properly categorized and organized by their types and collection. This allows advanced users to easily find products within a collection and view the hierarchy.
The complete website was being structured considering the SILO structure in mind while taking care of the On-page and technical apsects.
