Importance of Web Design for wholesome UX
March 3, 2024

Web design is more than just aesthetics, it's a vital player in your online marketing game. To level up your online presence, you've got to truly grasp why web design is important. It's not just about looks, it's about making a lasting impression and engaging your audience effectively.

But fear not, the solution to such challenges is literally at your fingertips!

If you're searching for impactful ways to boost your business visibility and forge an unbreakable bond with your customers, then incorporating digital transformation solutions i.e a sturdy and feature-packed website is your go-to solution.

Why Website Design is Important?

According to a Sales Force survey, 85% of consumers conduct research before making an online purchase, and the most popular channels for research are websites.

As a result, to grow and increase brand awareness, businesses must implement an effective website strategy. Moreover, a digital presence provides your brand with an excellent starting point for interacting with clients. It allows you to create a narrative about what you represent as a brand and separate yourself from the competition.

Now that we’ve discussed why a good online presence matters, it’s time to know why the website is so closely related to your business’s value.

Well, hold onto your hats, as we will be talking about everything you need to know regarding a website and the benefits that it provides for your business – big or small!

7 Advantages of Web Designing

Having a high-end web design is as important as having a good online presence with feature-rich and scalable websites that can make your business reach new heights. On top of all, the quality of your website influences your website results. However, if you still need convincing, read on.

  1. Enhance Credibility
  2. Showcase your Brand Image
  3. Multifold Garnering of Leads
  4. Boost Organic Traffic
  5. 24×7 Availability
  6. Cost-Effective
  7. Wider Reach

1. Enhance Credibility

One of the primary reasons you should have a website for your firm is to boost its credibility. There are probably several competitors who provide a similar service to yours. So, why not stay one step ahead of them?

Well, one strategy to stand out from the crowd is to have a website that provides valuable information to your customers efficiently. Having a website allows you to make a wonderful first impression and reassure customers that you are a legitimate business.

2. Showcase your Brand Image

One of the most important things you can do is display your brand to potential buyers. Customers are more likely to buy from you if you actually articulate who you are, what you represent, and what you stand for.

It might be quite challenging to do this without a website because people cannot readily locate reliable and accurate information about your company.

3. Multifold Garnering of Leads

One of the most enticing reasons to maintain a website for your business is that it might boost your chances of acquiring leads.

That’s how people reach you if they find your product or services interesting, and would eventually want to know more giving you the possibility to improve your sales.

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4. Boost Organic Traffic

Google can put your business up in search results if you have an SEO-optimized website. This means that when consumers search for any desired product or service, your website may appear on the first page of the search results. This eventually helps in boosting your customer base.

5. 24×7 Availability

Since your website is available on the internet almost every time of the day (if it’s not showing a 404 error! joke), it becomes easier to deliver important information to potential consumers. It works as a means to keep them informed of what you’re doing or offering. When something is especially relevant to them, your chances of driving sales increase.

6. Cost-Effective

In today’s competitive environment, running a business without a website is practically like a welcoming failure with open doors. However, website development is a profitable and cost-effective investment for startups, SMEs, and even huge organizations. Overall, website building is very economical and should be given priority when starting any business.

7. Wider Reach

Reaching a wider audience has become critical for businesses in today’s world. Having said that, website building is the most simple and widespread technique for businesses to reach a worldwide audience. A decent website assists businesses in expanding their reach and attracting all potential leads or clients.

Important Stats related to website design that you need to know!

By now, most businesses are sure that having a good website design is crucial to growing online.

However, when it comes to website design, studies have repeatedly proven that users judge your business based only on graphics, and will leave your site often if it is poorly designed which will eventually lead to a higher bounce rate.

Don’t believe us?

So, here are a few eye-opening facts about the significance of website design for your business:

- According to a Stanford study, 75% of users judge a company’s credibility based on visual design alone

What do you think about a company when you come across a poorly designed website? You may question their authenticity, their products or services, or even go to a competitor's website for a better answer. Regardless, research shows that we do rate businesses based on the appearance of their websites.

- According to Google, it only takes visitors 50 milliseconds to form a first impression on your website

Ever judge a website by its cover? (Well, don’t feel bad cause’ we all are guilty') Speaking of first impressions, users form them almost instantaneously. In that split second, users don’t have a chance to read content on your site. That fast first impression depends on the design and appearance of your website.

- According to Adobe, 38% of people stop engaging with a website if the content or layout is unattractive

Poor site design not only undermines your credibility but can also drive away potential clients. People like to view content on well-designed websites, and if your content is unappealing, you may lose more than one-third of your visitors in a go.

We hope all these facts must have cleared all your doubts! Since our mind is pretty clear after going through these facts.

Is your website making the right impact on your consumers?

The ‘Consistency is key’ line exists for a reason. Yes, because it is ABSOLUTELY RIGHT. Not only for excellent web design but also for businesses. Therefore, providing a consistent experience to your visitors with your website is essential, both visually and operationally.

Fonts, colors, copy, navigation, everything, and anything with which users interact should be a consistent experience for them. Otherwise, the site may be seen as visually confused and contradictory to the brand.

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How did Antino help Showkase curate a robust website design?

Showkase, a comprehensive social media and skill monetization platform, embarked on a mission to create a space for diverse artists to exhibit their talents, discover job opportunities, and nurture their interests.

Challenges Showkase Faced

  • Designing a platform for easy networking among individuals with similar interests.
  • Establishing a social media space exclusively for artists to showcase their talent.
  • Ensuring seamless data synchronization between the mobile and web platforms.
  • Prioritizing the privacy of both users and artists.
our client showkase web design

Solutions We Provided

  • Conducted surveys with artists to determine a universally accepted design flow for the web application.
  • Implemented online, offline, and personal event creation for enhanced flexibility.
  • Utilized a single central server to enable seamless data syncing across both platforms.
  • Incorporated privacy features, allowing users to keep their profiles private unless they choose to share posts and events.

Technologies Used

Adobe XD | React Native | HTML5 | CSS3 | PHP | AWS S3 bucket

Our Contribution

We played a crucial role in helping Showkase build a robust website with a compelling design. Through our expertise in technologies like Adobe XD, React Native, HTML5, CSS3, PHP, and AWS S3 bucket, our experts facilitated the creation of an intuitive and visually appealing platform. Our constant support in ensuring smooth data synchronization and privacy features contributed significantly to the success of Showkase in providing artists with an effective and secure space to showcase their talents.

Therefore, if you aim to drive sales and new leads for your business, developing a robust website should be your first and foremost concern. So don’t delay it further and develop a feature-rich and aesthetic website for your business right away by connecting with us!

Key Takeaways

  • A well-designed website is crucial for a successful business, as it enhances online visibility and creates a lasting impression on visitors.
  • Businesses need regular engagement for success, and a visually appealing website is more likely to capture attention and engage users effectively.
  • Inefficient problem-solving experiences with customers can be frustrating for business owners, emphasizing the need for effective web development.
  • Web design is more than aesthetics; it is a vital element in online marketing that contributes to making a lasting impression and engaging the audience.
  • A robust and feature-packed website is a solution to boost business visibility and establish a strong connection with customers.
  • 66% of people prefer beautifully designed content in a short time frame, emphasizing the power of visual appeal.
  • According to a Sales Force survey, 85% of consumers conduct research before making an online purchase, highlighting the importance of a well-structured website
  • Credibility, brand image, lead generation, organic traffic, 24x7 availability, cost-effectiveness, and a wider reach are key benefits.
  • The success of a website depends on its users; content should be created with the visitor in mind, providing valuable information and meeting their needs.


How can your web page design communicate your personal value?

Your web page design can communicate your personal value through thoughtful aesthetics, strategic use of branding elements, and showcasing your unique offerings or expertise.

What are the different types of website design?

The types of website design include responsive design, minimalist design, e-commerce design, parallax scrolling design, and immersive multimedia design, among others.

Looking to design your next app?
Talk to us and we will set you in the right path something something.
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Aditya Pranav
(VP- Engineering, Antino)
Aditya actively collaborates with cross-functional teams to construct customer-centric products. He guides team members in developing clearly defined software functionality aligned with identified business objectives. His skill set encompasses Business Processes, Architecture, Databases, AWS, Process Improvement, PostgreSQL, JavaScript, and Node.js.