Web Design and Development

Why choose Python and Django for building a custom E-commerce website?

With practically everything moving online now and consumers making snap decisions about what to buy and what not- can you really afford to not have an e-commerce website for your business? Well, we don’t think so!

According to TechJury, 90% of online experiences begin with a search engine. Yes, that’s true! This basically means that if your business doesn’t have a website, you’re losing out on a lot of potential consumers.

Beyond just aiding customers in making key purchase decisions, websites also show professionalism (if you have a website, you’re pretty legit!), upgrade your customer experience, and function as a great marketing tool.

Now that we’ve convinced you to build an e-commerce website for your business, we might as well let you in on a little secret – there are almost 12 million to 24 million eCommerce websites across the entire globe, with more and more developing every passing day… Well, this number translates into a pretty large pool of competitors. If these numbers make you think it’s a competitive market, then let us break it to you… IT CERTAINLY IS!

So, how do you set yourself apart from the neverending list of E-commerce websites and why do you need an E-commerce Website?

In today’s ever-increasingly competitive marketplace and convenience-focused society, no longer do consumers want to travel to the high street to buy products. Instead, they want to shop from the comfort of their own homes which makes having an e-commerce website critically important.

There is no question that an e-commerce website can offer a plethora of benefits to consumers. Shopping online gives them access to a huge range of products, they can save time, shop for the best price, and don’t have to deal with leaving the comfort of their homes. But, what about you as a business owner? Here’s what we think are the top benefits of having an e-commerce website.

Also Read – Why Website Security is Important for your Business?

Benefits of E-Commerce Website

Increased Customer Reach

An e-commerce website puts your company and products in the hands of customers regardless of the device they are using. Whether you have a new business or have been in operation for a while, there are always new customers to serve who you haven’t yet met. That’s why it also serves as a new branch of your business, allowing you to reach an even larger audience of potential consumers.

Frequent Sales Opportunities

An e-commerce website is open 24 hours a day, seven days a week, so people can browse and buy your products at any time of day or night. This makes the phrase “make money while you sleep” even more relevant when it comes to any e-commerce website. Brilliant! Right?

Global Reach

If you want to gain a larger market share than your competitors, an e-commerce website will help you do just that. Why? Because you’ll be able to easily sell to your customers all over the world. Marketing on a global scale is a great accomplishment because it allows you to grow your business faster, broaden your market, and earn more money than your competitors.

Why do you need an E-Commerce Website-Antino
Why do you need an E-Commerce Website?

Improved Customer Service

When your e-commerce store is properly designed and set up, the convenience of browsing and ordering can far outweigh the additional shipping costs. This is especially true if you include a live chat feature that is set up to answer your customers’ questions.

Overall, shopping at an e-commerce store is a much more favorable and convenient option for any person than visiting a physical store.


Running an e-commerce website from anywhere will give you a distinct advantage over the majority of brick-and-mortar businesses. In fact, this is precisely why so many business owners now claim to live the ‘laptop lifestyle’. Since, you can manage your business from anywhere, as long as you have internet access, a mobile phone, and a laptop. So convenient, right?

Well, keeping all of this apart, the main key to making your business successful is creating a website that resonates with your brand, captures customers, keeps them engaged, and creates chatter. But, the question is, HOW?

Since you’re keen to know everything in detail. So, let’s start!

Efficient coding is critical when creating an e-commerce website.

Now, not only does your site have to look good, but it also needs to drive your website visitors to take action and, you know… buy your products or services. But how, exactly, do you do that?

How do you develop the kind of e-commerce site that will have products flying off your virtual shelves?

Well, the answer lies in choosing the right coding language like Python and Django.

First of all, what exactly are Python and Django?

Python is one of the world’s most popular programming languages, with a rapidly expanding ecosystem. Django is a Python framework that provides you with prewritten code. Rather than writing code from scratch, you can use these bits as building blocks to get your app or page up and running faster.

Python is an open-source programming language that is easy to modify, use, and distribute. It also includes extensive standard libraries for improving the product or adding new features without having to reinvent the wheel.

Python is thus one of the easiest programming languages to learn, and with Django, it is also one of the fastest to write! Python and Django can help you create a beautiful, robust, and powerful e-commerce website in the shortest amount of time.

Also Read – Top 10 Benefits of Having a Mobile App for Your Business

Why choose Python and Django for building a custom E-commerce website?

Easy Maintenance

One of the many advantages of Python and Django is their ease of learning and maintenance. The code is readable and understandable enough to manage and modify your eCommerce site whenever and however you want. Furthermore, it provides quick and simple troubleshooting steps, allowing your developer team to focus on more important issues rather than dealing with errors.

Swift Development Process

Due to the efficiency of Python and Django, your e-commerce website development process will be quick and efficient. The languages also include a slew of libraries, modules, and packages to aid in the development process. You could also use Python code from previous projects as pre-built functions reduce coding time and allow you to use built-in functions.

Moreover, the most significant advantage of using Python and Django in your eCommerce development project is that any Python developer can pick up where their team left off with the coding. If you’re thinking about delegating your project to a contractor or a new software developer, Django and Python are your best bets.

Why to choose Python and Django for your E-Commerce Website-Antino
Why to choose Python and Django for your E-Commerce Website?

Cross-Platform Compatibility

Python and Django are not only simple to read, but they are also compatible with a wide range of operating systems. As a result, they are an excellent choice for a variety of development projects be it- Windows, Linux, Mac, and a variety of other operating systems.

One of the primary reasons Python is regarded as an excellent choice for businesses looking to build an e-commerce website is its cross-platform compatibility. Python and Django are unquestionably the best choices for building a comprehensive e-commerce website with a wide range of features.

Robust Functionality

Proper retail store management means tonnes of data must be processed every day for smoother and more efficient business management for any large-scale business. Python and Django are one of the few programming languages that are constantly being improvised. Python’s new innovations and extensive library make it extremely simple for developers to build a robust and functional marketplace. Python and Django not only handle your business functions flawlessly, but they also save your developers time writing complex and lengthy codes.

Pretty impressive, right? However, in any business, choosing the right coding language and tech framework is a choice that can either pay interest or take a toll for years to come. Therefore, it’s always beneficial to check what projects are already created with the same. So, the popular websites built with Python’s Django are listed below.

Examples of Python Websites


One of the most well-known and rapidly growing social networks, Instagram, is another example of a website built with Python+Django. Why? Instagram handles massive amounts of data and user interactions. With Django, Instagram can handle all of this while also benefiting from ready-to-use tools that allow them to focus on UI and UX without worrying about the technology that makes them work.


Spotify revolutionized the way people listen to, share, and buy music. They enabled the users to access their music library from anywhere and on any device. Therefore, that’s when Django came into play. The developers chose Django for two reasons:

  • A quick backend
  • Machine learning capabilities

They not only got a full set of Python features with Django, but they also made the most of them.


The website clearly does not require an introduction. It was originally built in PHP, but due to rapid audience growth and the need to implement new features quickly, the team decided to join the Django community. And the decision was fully justified, as audience growth hasn’t slowed (fortunately for them), and new features appear regularly (luckily for us).

Even though this is just a gist of how Python and Django can do wonders for your e-commerce website, it may seem like a lot of work. Not to worry, we can help! Antino Labs’ web and app development teams will be more than happy to work with you and create an innovative and engaging e-commerce website for your business. So, why wait? Contact us today!

Frequently Asked Questions

Is Django good for e-commerce websites?

Django is ideal for e-commerce websites because it is robust and scales well with business growth. Django can handle thousands of visitors at once. It is constructed with independent components that you can unplug or replace as per your requirements.

Is Django better than WordPress?

If you need a fully-flexible professional website that reflects your brand’s value, Django is the best framework for the job. Django’s website adds an elegant touch of professionalism as well as increased brand value. Although WordPress can do the same thing, still Django provides a more professional appearance.

An alumnus of IIT Kharagpur and CEO at Antino, with experience in working across various industries like Information Technology, Automobile, Education, E-Commerce, Travel, etc. Well-versed in leading software development teams focused primarily on iOS & Backend development. Connect with me at collaborations@antino.io!