Antino partnered with Soul AI, a US-based new-age AI solutions company, to completely re-architect its onboarding journey. With an immersive UX, intelligent data flows, and a user-centric design philosophy, Antino enabled Soul AI to shift from fragmented first impressions to a high-conversion onboarding experience.
Soul AI is an emerging AI solutions firm focused on intelligent task automation, skill validation, and talent matching using multimodal AI. Built to support next-gen workflows, Soul AI provides assessments, English-proficiency tests, and AI-driven resume intelligence for users across diverse professional backgrounds. As the platform scaled, its onboarding experience struggled to keep pace with its rapidly evolving product vision, leading to drop-offs, poor engagement, and unclear value perception.
AI | Workforce Enablement
Product Engineering
UX Modernization
AI-powered Onboarding
New-Age Startup
React
TypeScript
GPT-4 Integrations
Custom Parsing Pipelines & Microservices
Users had no clarity on next steps, progress checkpoints, or what the platform required from them, which reduced motivation and trust.
The existing UI didn’t reflect the sophistication of an AI-driven product. This created a mismatch between user expectations and actual experience, impacting credibility.
Users frequently skipped English-language assessments, perceiving them as unnecessary. The platform lacked contextual guidance and value messaging to justify why these tests mattered.
Nearly 45% of users abandoned the platform before completing onboarding. Confusing steps, long flows, and unclear instructions resulted in significant friction.
The team redesigned Soul AI’s onboarding interface with modern visual systems, better spacing, intuitive flows, and minimal cognitive load. The new UI reflects a future-ready AI brand that is clean, confident, and user-centric.
